How to keep your CMO job longer

On June 5, 2019,  the Wall Street Journal covered a fascinating study from Spencer Stuart, who reported the median tenure for a top 100 CMO had dropped to 27½ months.  A little over two years. Prior to that, the CMO of Lyft resigned after seven months.  A few days after …

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The fight over fuel economy rules is getting messy

Getty Images Legal wrangling among the federal government, the state of California, and four automakers who—oddly—are asking for more stringent regulations got even more knotty this month, when the Department of Justice reportedly launched an antitrust probe into companies that struck a deal with California climate regulators. Now some members …

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Balancing game economies is an art and a science

Game economies are a delicate thing. It doesn’t take much to break them. If players perceive a greedy cash grab by developers, as has happened with controversies around loot boxes, they may boycott the game. But if developers don’t price the items in a free-to-play game correctly, they may be …

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